Websites Designed by Hand, by a Real Person
Websites Designed by Hand, by a Real Person
We Do Not Build Our Sites With AI
The common theme is that websites built by AI perform very well for a short time, then stop performing altogether. They do not perform well long-term for a business. They look pretty, but Google can tell when your site was built with AI.
We build all of our websites by hand. We write all of the copy ourselves, edit it, ask AI for advice, but never let AI fully do the job for us. We believe AI is meant to be used as a tool, not to replace the work altogether.
Just like in your gym, AI cannot replace your trainers, we do not believe AI can fully replace website builders. Maybe one day, but not today.
What do the trends say?
What we hear time and time again is that AI websites perform exceptionally well at first. This is because AI will optimize the shit out of your site. However, Google has been cracking down hard on AI spam. If you put up 1,000 pages on your website in one day, Google will not believe a human wrote those pages and will stop showing your website to users.
Google and LLMs have a reputation to keep as well. If you are acting spammy, they will not want to show your content to anyone because they do not want to be responsible for sending users to spam websites. The internet is mostly AI content now. So Google and AI search engines are taking extra precautions to ensure that the content is legitimate.
What is the best course of action?
Google and AI want to see original data. AI especially loves original data to cite when users are asking questions. It wants to be able to say look, here is this expert I found who is talking about the topic you are asking me about.
When we work with a gym, we sit down and gather stories, transformations, and specific details about a client's journey in order to put together a unique article for the website. Sometimes, this article is also worthy of sending to a local publication to see if they will mention your gym in their magazine. This also signals to Google and AI that other people think you are an expert and they will be more likely to recommend your gym above another.
We Do Not Build Our Sites With AI
The common theme is that websites built by AI perform very well for a short time, then stop performing altogether. They do not perform well long-term for a business. They look pretty, but Google can tell when your site was built with AI.
We build all of our websites by hand. We write all of the copy ourselves, edit it, ask AI for advice, but never let AI fully do the job for us. We believe AI is meant to be used as a tool, not to replace the work altogether.
Just like in your gym, AI cannot replace your trainers, we do not believe AI can fully replace website builders. Maybe one day, but not today.
What do the trends say?
What we hear time and time again is that AI websites perform exceptionally well at first. This is because AI will optimize the shit out of your site. However, Google has been cracking down hard on AI spam. If you put up 1,000 pages on your website in one day, Google will not believe a human wrote those pages and will stop showing your website to users.
Google and LLMs have a reputation to keep as well. If you are acting spammy, they will not want to show your content to anyone because they do not want to be responsible for sending users to spam websites. The internet is mostly AI content now. So Google and AI search engines are taking extra precautions to ensure that the content is legitimate.
What is the best course of action?
Google and AI want to see original data. AI especially loves original data to cite when users are asking questions. It wants to be able to say look, here is this expert I found who is talking about the topic you are asking me about.
When we work with a gym, we sit down and gather stories, transformations, and specific details about a client's journey in order to put together a unique article for the website. Sometimes, this article is also worthy of sending to a local publication to see if they will mention your gym in their magazine. This also signals to Google and AI that other people think you are an expert and they will be more likely to recommend your gym above another.
